adesso Blog

There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.

The core task of insurance sales is to generate new customers and to ensure existing customers remain loyal to the company in the long term by providing ongoing consultancy and managing their needs. The key to success is to individualise each customer to the greatest extent possible through deliberate actions and recommendations. In our blog article, we show how this can be achieved and why insurers need to be proactive.

After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. We asked online customers about their customer satisfaction in e-commerce and representatives of companies about what they do in terms of customer experience. We compared the results, and there were several areas where the responses from the two sides diverged. In this blog post we introduce the topic ‘offline meets online’.

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. In it we asked 1,000 online shoppers what makes for a good customer experience and polled hundreds of companies to find out what they do to ensure online customers have a pleasant shopping experience. Comparing the results produced some interesting insights and revealed gaps in the responses from the two groups. This article will focus on personalised marketing, marketing automation and account-based marketing.

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

Shopping is becoming an increasingly personalised process, which means it’s crucial that the experience is a seamless one, especially in the B2B sector. In my blog post, I will explain what you need to do to encourage your e-commerce customers to make positive purchasing decisions and how you as a provider can improve the experience you offer.