Your personal data will only be used for the purpose of advertising and/or marketing if you have given your consent (if applicable, Art. 6 (1) (a) GDPR) or if there is another legal basis that permits advertising and/or marketing even without consent.
1. Google Ads
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on the basis of your consent (if applicable, Art. 6 para. 1 (a) GDPR).
We use the online advertising program "Google AdWords" on our website and, in this context, conversion tracking. Google Conversion Tracking is an analysis service provided by Google Inc. When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we will be able to recognize that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across AdWords customers' websites.
The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
You have the right to object to the processing of personal data concerning you. To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=en.
On our pages, we use the conversion tracking of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Bing Ads stores a cookie on your computer if you have accessed our website via a Microsoft Bing advertisement. In this way, we, and Microsoft Bing, can recognize that someone has clicked on an advertisement, been redirected to our website and reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing advertisement and were then redirected to the conversion page. No personal information about the identity of the user is disclosed.
If you do not want information about your online activity to be used by Microsoft as described above, you can refuse the setting of a cookie required for this purpose. For more information about privacy and cookies used by Microsoft and Bing Ads, visit Microsoft's website at https://privacy.microsoft.com/en-gb/privacystatement.
2. Social networks / Social media plug-ins
We have integrated buttons (plug-ins) of various social networks on our websites so that you can also use the interactive options of the social networks you use on our websites. These plug-ins provide various functions, the subject matter and scope of which are determined by the operators of the social networks. To better protect your personal data, we use a 2-click procedure. By pressing the button directly next to the respective plug-in, the plug-in is activated, which is indicated by the color change of the plug-in's button from grey to colored. You can then use the respective plug-in by clicking on the button of the plug-in. Be aware that the IP address of your browser session can be linked to your own profile with the respective social network if you are registered (logged in) there at that time. Likewise, your visit to our website can be linked to your profile with the social network if it recognizes you via a social network cookie that was previously set and is still present on your computer.
Please be aware that we are not the provider of social networks and have no influence on data processing by the respective providers. More information on the scope of data can be found under the following links or addresses:
Plug-ins of the social network “Facebook”, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can recognize the Facebook plug-ins by the Facebook logo or the "Like" button on our site. You can find an overview of the Facebook plug-ins here: https://developers.facebook.com/docs/plugins/.
If you activate the plug-in, a direct connection between your browser and the Facebook server is established via the plug-in. Facebook then receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can refer to content on our pages in your Facebook profile.
Our websites use the Instagram plug-in, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plug-ins are marked with an Instagram logo, for example in the form of an "Instagram camera". An overview of the Instagram plug-ins and their appearance can be found at: https://help.instagram.com/2284971015132274?cms_id=2284971015132274
If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also prevent the loading of Instagram plug-ins with add-ons for your browser, e.g., with the script blocker "NoScript" (http://noscript.net/) - see also Section VI.3.
Our websites use the provider YouTube to integrate videos. YouTube is operated by YouTube LLC with headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. On some pages, we also use a YouTube plug-in. When you call up a page with such a plug-in, a connection to the YouTube servers is automatically established and the plug-in is displayed. The YouTube server is informed of which of our Internet pages you have visited. If you are a YouTube member and logged into YouTube at the same time as visiting our site, YouTube can assign this information to your personal user account. When using the plug-in, such as clicking on the start button of a video, this information is also assigned to your user account.
If you do not wish such allocation, you can prevent this by logging out of your YouTube user account and other user accounts of YouTube LLC and/or Google Inc. before using our pages; alternatively, you can delete the corresponding cookies of these companies (see Section VI.3). Further information on data processing and notes on data protection by YouTube (Google) can be found at https://policies.google.com/privacy?hl=en.
LinkedIn Insight Tag
Our website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g., career level, company size, country, location, industry and job title) of our website visitors and so better tailor our site to respective target groups. Furthermore, we can use LinkedIn Insight Tags to ascertain whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with which we can display targeted advertising outside the website to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data are then deleted within 180 days.
The use of LinkedIn Insight is based on Art. 6 para. 1. (f) GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 (a) GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.