adesso Blog
26.02.2021 By Marty Kostmann
And how many stars do they have on Google?
Companies that mainly operate in the B2C sector are increasingly dependent on their customers forming and communicating their opinions on the Internet. But how important are the reviews on Google and other similar portals for these companies, which key performance indicators play a role here and which tools and systems are used?
Read more22.02.2021 By Miriam Eckardt
Get started with a digital marketing strategy in seven steps
No strategy, no success – this also applies to digital marketing. But what is the right way for a given company? Where does a company reach its customers in the digital world – and through which channels? This is where a digital marketing strategy comes into play. In this blog post, I explain how companies can make their marketing efforts easier, more efficient, more present and more successful with the right digital marketing strategy.
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