adesso Blog
02.02.2021 By Florian Mages
Marketing automation best practice: how to get to an efficient solution in just three months
Having a central data management combined with seamless and automated customer processes is the ideal scenario. But that’s not always the case, because it requires having core customer data insights and collaboration between marketing strategists and sales professionals who are on exactly the same page. In this blog post, I’ll show you how the Flint Group managed to implement a marketing automation solution quickly and successfully.
Read more27.01.2021 By Matthias Joos
To guess or not to guess – my opinion on ‘No estimates’
‘Will a software project be completed on time?’ or ‘What costs will be incurred?’ - there are many situations in which estimates are made. However, regardless of the type of estimate, my conclusion will remain the same: I believe we should not make decisions in software projects based on estimates. There are better alternatives.
Read more25.01.2021 By Arman Kohli
Putting the ISO 2700x series to the (practical) test
The security of IT services is always changing Continuously developing an information security management system (ISMS) based on existing standards and tailored adjustments can lead to the information being used securely in the long term. That’s why in this blog post, I explain what’s behind each of the standards in the ISO 2700x series and put them to the test.
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