The insurance industry faces the challenge of efficiently processing large volumes of text-based documents. These often unstructured documents require time-consuming manual processing, which ties up resources. Technologies such as Large Language Models (LLMs) offer new automation possibilities. This blog post explains how RAG systems can help to save costs, increase efficiency and minimise errors.

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

The Speaking Machine use case is a GenAI showcase. The integration into the com2m smart product platform is designed to provide users with a helpful AI assistant whose tasks include the following areas: querying data such as assets, data points or messages, interpreting data and providing support with troubleshooting. In this blog post, I would like to present the technical details of this showcase.

In today's digital era, artificial intelligence (AI) is integrated into almost every aspect of our lives and businesses. Although AI takes up such a tremendous amount of our time, energy and attention, few understand the fundamentals of AI. It is therefore not surprising that some consider AI to be a danger. Therefore, it is essential to develop a thorough understanding of AI – a skill referred to as AI literacy. Read more about this in this blog post.

The new US tariff policy and the international reactions to it pose major challenges for companies worldwide. Similar to the COVID-19 crisis in 2020, framework conditions are changing rapidly and unpredictably. Those who continue to rely on “incomplete” and “inconsistent” data only risk recognizing new dangers like icebergs in the fog when a course correction is hardly possible. Delayed reactions can have serious consequences, and no company wants to find itself in a situation reminiscent of the Titanic.

Many companies invest heavily in social media and the like – but in doing so, they neglect two crucial levers for visibility, trust and sustainable success: review management and digital location marketing. In this blog post, you will learn why these two areas are essential for a strong brand experience and how you can use them specifically for your growth.

Digital barriers are a reality for millions of people – but artificial intelligence can help to break them down. Whether it's automatic image descriptions, speech recognition or barrier-free navigation: AI makes digital offers accessible to everyone. In this blog post, you will learn how companies benefit from inclusive digital solutions and what role AI plays in this.

Applying for sick pay is often a cumbersome and paper-based process, but it could be so much easier! A well-designed digital solution can eliminate unnecessary forms, double entries and long processing times. In this blog post, you will learn how modern technology is revolutionising the process and making life easier for both policyholders and insurance companies.

Mechanical engineering is one of the main pillars of the German economy and often stands for innovation, precision and efficiency. But despite these strengths, the industry is facing significant challenges, which we repeatedly hear about in technical discussions with our customers. In this blog post, we focus on the challenges of monitoring and maintaining machines: How can a machine be used optimally? And, if it fails, how can it be quickly put back into operation?