adesso Blog

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

A relaunch can take a website to the next level in more ways than just visually and functionally: if SEO is taken into account from the outset, existing rankings can be secured and new visibility potential tapped into. This blog post highlights the most important components for taking advantage of opportunities for improvement and preventing a drop in visibility.

The technological landscape offers many changes and innovations. Only those who use these technologies efficiently and effectively will remain competitive. Poor integration, unclear processes and incompatible legacy systems are challenges for insurance companies. In my blog post, I show how workflow automation can be used to solve problems and automate processes.

AI is the real game changer of our time. Advances in generative AI and Machine Learning enable intelligent applications such as Conversational Assistants or Predictive Analytics. However, many companies are struggling to find use cases for AI with real financial added value and have not yet progressed beyond the experimental stage.

Automated testing is more than just technology – it is architecture, collaboration and structure. In this blog post, we show how the generic test automation architecture (gTAA) according to ISTQB can be implemented in practice. Using specific tools, roles and processes, we demonstrate how manual and automated tests can be effectively integrated for greater quality, transparency and efficiency in everyday project work.

Over-the-air (OTA) updates are fundamentally changing the automotive industry: today, vehicle functions can be updated wirelessly, quickly and conveniently – without the need for a visit to the workshop. The blog shows how leading manufacturers are already using OTA, which trends will dominate in 2025 and how adesso is helping companies to use this technology strategically.

Energy suppliers are faced with a choice: silos and manual processes – or data-driven innovation. With centralised platforms, real-time information and real-time pricing, you not only create transparency and efficiency, but also lay the foundation for new business models. Find out why this is important right now in this blog post and at the EVU Process and IT Days.

Despite state-of-the-art manufacturing technologies, production planning is often still surprisingly analogue. AI and GenAI have long offered the potential to automate complex planning processes, make them more efficient and save valuable resources. In my blog post, I show how the maximum priority graph is replacing old ways of thinking and paving the way for data-driven, adaptive planning.

Regulatory hurdles, complex system landscapes, and increasing innovation requirements: The life sciences industry needs a strong integration strategy to remain future-proof. In this blog post, we show how companies are using the SAP Integration Suite based on SAP BTP to connect their heterogeneous IT systems, optimise processes, and meet regulatory requirements – securely, scalably, and future-proof.