Sales growth and cost reduction thanks to new omnichannel platform

Challenge

A forward-looking digital platform was developed to unify various brands. One of the main challenges was integrating and harmonizing the diverse processes and diverse system landscapes of the individual brands. The project’s initial focus was on redeveloping the website.

A major priority was creating a flexible architecture that would allow new clients and channels to be integrated seamlessly and efficiently in the future.

Benefits for the client

• With the new architecture of m-way.ch, adesso has laid the technical foundation for the omnichannel strategy.
• The new solution enables employees to work more efficiently and end-customers to receive more holistic support on their customer journey: the newly standardized workflow - product mapping, sales, payment and shipping - is clearer for everyone involved. This has led to significantly more sales.
• The focus for the future is on the integration and expansion of additional brands.

Solution

• Drawing on its extensive experience, adesso provided the expertise needed to design and implement the new omnichannel platform in close collaboration with the customer.
• The solution encompasses the entire process, from marketing activities such as SEO and newsletters, through ordering and payment, to the integration of peripheral systems such as Google Merchant or SAP.
• The backend architecture was built to ensure that additional channels can easily be connected, integrated, and operated on the same platform in the future.