adesso Blog
24.05.2022 By Dominique Kompch
CaaS – Dynamic content management across all channels
Content-as-a-Service (CaaS) has always aimed to make content available anywhere and in any format required. In theory, this sounds promising and useful. But how important is CaaS for today’s omnichannel marketing? Who benefits from CaaS, and what are the demands on the IT infrastructure? I will answer these questions in my blog post.
Read more16.12.2021 By Heike Heger
How to perfect omnichannel marketing with the SAP Customer Data Platform
For many marketers, the implementation of a customer data platform (CDP) is one of the most important projects of the year. But, what’s so special about a CDP? And what benefits does SAP CPD offer? I answer these questions in my blog post.
Read more26.11.2021 By Maria Kaufmann
App campaigns: the right app at the right time?
We like to use apps a lot, and since the beginning of the pandemic we have been using them even more. There is a huge number of apps to choose from. Given this excessive number of apps, how can you make the right people aware of the right app? In my blog post, I provide an overview of app usage and demand and explain how to place the right app in the right place at the right time.
Read more17.11.2021 By Simon Schulte
How to digitalise your B2B sales with marketing automation
Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.
Read more21.09.2021 By Annabelle Knappe
Everything you need to know about influencer marketing
Influencer marketing has become more professionalised in recent years and is now a recognised discipline in the marketing mix. According to various studies, companies have been increasing their influencer marketing budgets each year since then. But when does a person become an influencer, what exactly does influencer marketing mean and what are the benefits and challenges that come with it? You'll find out answers to these questions in this blog post.
Read more28.07.2021 By Diana Schindler and Sarah Maulbetsch
How to find the right marketing automation solution – the adesso checklist
Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.
Read more22.07.2021 By Patrick Meurer
Lead or no lead: Why professional lead management needs to be understood properly
Often, there is no consensus on how exactly a lead is defined and who follows it up and when. But this is precisely what is important for companies that are looking to introduce professional lead management. In my blog post, I introduce you to the key terms used in the lead management process and show you when leads should ideally be handed over from Marketing to Sales.
Read more10.06.2021 By Tarik Kilinc
Use personal communication to drive your online success
Is personalisation on the Internet a topic of the future? Actually, it’s already a major topic now and is set to become even more important in the future! In this blog post, I will describe how you can profit from AI-powered personal communication and set your business and its products and services apart from the competition.
Read more01.03.2021 By Heike Heger
Marketing and IT: a conflict of interest or synergy?
Despite the global pandemic, IT budgets are increasing and the march of digitalisation is set to continue. But IT and marketing departments often find themselves at odds with one another. That’s why in this blog post, I’m going to show you how to set up a customer-centric application and a modern system that can be fully integrated and continuously developed in small steps.
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