adesso Blog

In the world of digital design, the concept of making things smoother and more efficient to create higher-value solutions is gaining momentum. My blog post explains what design systems are, what sets them apart and how you stand to benefit.

Despite the global pandemic, IT budgets are increasing and the march of digitalisation is set to continue. But IT and marketing departments often find themselves at odds with one another. That’s why in this blog post, I’m going to show you how to set up a customer-centric application and a modern system that can be fully integrated and continuously developed in small steps.

As a result of the digital transformation, companies now generate and collect huge amounts of data. The potential of data to transform previous business models often falls by the wayside in many areas. So in this blog post, we explain how companies can integrate data as a key resource into day-to-day operations as well as business strategy with the help of the DDBMI process model.

No strategy, no success – this also applies to digital marketing. But what is the right way for a given company? Where does a company reach its customers in the digital world – and through which channels? This is where a digital marketing strategy comes into play. In this blog post, I explain how companies can make their marketing efforts easier, more efficient, more present and more successful with the right digital marketing strategy.