In today’s fast-changing business world, challenges are inevitable — but so are the opportunities they create. Visionary leaders turn complexity into strategic advantage, driving innovation, growth, and market leadership. Under the theme «Challenge Meets Opportunity», our New Year’s Executive Dinner will feature two distinguished voices from the Swiss economy sharing insights from their diverse leadership experience. Following their brief keynote, they will be available for a Q&A session moderated by adesso‘s Hansjörg Süess.
Jerzy Janeczko will talk about how AI is transforming life sciences and manufacturing — enabling smarter decisions, greater efficiency, and faster innovation. Yet, its rapid adoption raises complex issues around data security, ethics, workforce adaptation, and regulation. With a balanced and responsible approach, AI becomes not just a tool for optimization but a catalyst for discovery and intelligent automation.
Esther Berger will then share how Booking.com increases the visibility and occupancy rates of hotels and, as a two-sided marketplace, efficiently connects demand with supply. Amidst macroeconomic change, legal regulations, and the paradigm shift brought about by GenAI, Booking.com is focusing specifically on technology. To improve the customer journey and increase conversion, it uses tools such as the AI Trip Planner, GenAI-powered search, conversational property Q&As, and GenAI generated review summaries.
