adesso Blog
16.08.2023 By Juan Carlos Peñafiel Suárez
What is lab 4.0?
Lab 4.0 is garnering a lot of attention at the moment – and rightfully so. It is more than just a passing trend; it marks a major leap forward in both technology and how we think on a societal level. But what exactly is lab 4.0? What are the goals being pursued with its rollout and what is the timeline on when they might be achieved? I explore these questions in my latest blog post.
Read moreGeoinformation systems play an important role in the energy sector. Distribution grid operators in particular use them for infrastructure planning, for power connections and for generating digital power grid models. These ‘digital twins’ collect geographical and technical data to improve the efficiency and resilience of the grid and optimise utilisation rates. I will explain how energy suppliers can become more efficient in my blog post.
Read more14.08.2023 By Mia Rauchschindel
How to use psychological triggers and consumer buying behaviour for your next advertising campaign
Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.
Read more10.08.2023 By Umut Sarac
What the discontinuation of DOPiX means for the insurance industry
Quadient surprisingly announced that maintenance and further development of the customer communication management (CCM) system DOPiX would be discontinued in the next two to three years. A large portion of the German insurance industry is affected by this, with many providers forced to revise how they communicate with customers and modernise their processes as a result.
Read more09.08.2023 By Lilian Do Khac
Ushering the age of AI into your organisation – a case study on adesso
During the summer semester, a case study was prepared on adesso tackling the question of how to usher the age of AI into its organisation. It identified the specific challenges the company faces, evaluated its development and made recommendations for action to the adesso management. I will present the results of the study in this blog post.
Read more08.08.2023 By Anna Ovcharova
Every user counts – the synergy between UX/UI design and accessibility
A good UX/UI design incorporates digital accessibility from the start. This not only benefits people with disabilities, but also makes the user interface appealing and easy to use for everyone. As an IT service provider, we should actively work to integrate digital accessibility and ensure that our products and services are accessible to everyone.
Read more07.08.2023 By Kismet Ekinci
The era of digital health data in Europe – a detailed look at key legislative initiatives
The digital transformation is changing the healthcare sector. New technologies and advanced data collection systems are revolutionising the way that health services are provided and managed. In this blog post, I will take a look at the key legislative initiatives that will shape how the handling of digital health data will be regulated and optimised in the future.
Read more04.08.2023 By Erik Langnickel
ChatGPT – does it represent the future of recruiting?
The launch of ChatGPT in November 2022 generated an unprecedented level of hype around AI. It took only five days to hit the one-million-user mark, this number having since grown to more than 100 million (as of June 2023). In this blog post, I would like to demonstrate how we use ChatGPT in recruiting and DirectSearch at adesso.
Read more04.08.2023 By Jana Kersken
Successful social media competitions – how Em-eukal increased its brand awareness
Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.
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