adesso Blog

Teamwork makes the dream work: Three adessi show how knowledge exchange from various disciplines, the will to learn as well as the willingness to go the extra mile, help to achieve success in the shortest possible time.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.

Marketing automation solutions have long since proven to be successful for many companies. Used correctly, marketing automation is the perfect tool to identify leads and rank them based on user behaviour and past actions. Read our blog post to find out how this works, what advantages marketing automation offers and what you should watch out for.

Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.

Having a central data management combined with seamless and automated customer processes is the ideal scenario. But that’s not always the case, because it requires having core customer data insights and collaboration between marketing strategists and sales professionals who are on exactly the same page. In this blog post, I’ll show you how the Flint Group managed to implement a marketing automation solution quickly and successfully.