adesso Blog

A relaunch can take a website to the next level in more ways than just visually and functionally: if SEO is taken into account from the outset, existing rankings can be secured and new visibility potential tapped into. This blog post highlights the most important components for taking advantage of opportunities for improvement and preventing a drop in visibility.

AI systems like ChatGPT and Google SGE are changing the way we search for information and opening up new opportunities for businesses. Generative AI Optimisation (GAIO) ensures that content remains visible in AI-powered search engines. In my blog post, I explain why GAIO is becoming increasingly important and how companies can benefit from it.

Since the Corona Virus (COVID-19) has gripped the world and virtually shut down many areas of life, we have been struggling with a wide variety of challenges. Are there any relaxations in sight? What exactly do they entail? Can my business reopen its doors? How long do the current regulations actually apply in my region? Local search engine optimisation offers businesses opportunities to stay in touch with customers and post updates in Corona times.