adesso Blog

How can insurance companies stay competitive and grow their business in the digital world? One way to do this is by providing an unbeatable customer experience. In this five-part blog series, we will show you how insurance providers are extracting the greatest opportunities from the customer experience and achieving real success.

Many service organisations use field service management solutions in their after-sales service. In my blog posts, I will explain what the status quo looks like in terms of field service management and exactly where the journey is heading.

Ongoing digitalisation will continue to bring about further changes in sales structures and marketing processes in the future. The direct-to-consumer business model offers numerous opportunities for companies to retain customers and expand their own sales potential. In my blog post, I explain how this can work in practice.

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

There are some key success factors that companies should consider in the design and implementation of personalisation projects to guarantee that they are both efficient and highly effective. In this blog post, I reveal five of these factors and show you what really matters.

e-commerce in 2021 should feel easy and smart and not make customers want to abandon their shopping baskets as a result of pointless media disruptions and regulations. In this blog post, I explain the advantages of a digital experience platform and why companies need to impress their customers with seamless customer experiences.