adesso Blog

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Digital Experience

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

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Industries

Embedded insurance – that is, insurance that can be combined with the purchase of certain products – is something that everyone has certainly come across. But what does the term mean, what are the requirements and what opportunities and challenges are there for insurance providers. I will answer these questions in my blog post using an everyday example – buying a new coffee machine.

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Digital Experience

To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.

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