adesso Blog

Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

Embedded insurance – that is, insurance that can be combined with the purchase of certain products – is something that everyone has certainly come across. But what does the term mean, what are the requirements and what opportunities and challenges are there for insurance providers. I will answer these questions in my blog post using an everyday example – buying a new coffee machine.

In part one of the blog post, my colleague Isabelle Meiller laid out how you can use marketing automation to acquire new customers. Maybe you are already seeing results with the first new order or purchase from one of your new customers. You now have to take the next step in order not to lose them. What can you do to ensure that your newly acquired customers remain loyal to your company or your brand and that they will continue to purchase or use the products and services you offer? I will show you how in part two of our blog post.

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

We like to use apps a lot, and since the beginning of the pandemic we have been using them even more. There is a huge number of apps to choose from. Given this excessive number of apps, how can you make the right people aware of the right app? In my blog post, I provide an overview of app usage and demand and explain how to place the right app in the right place at the right time.

Generation Alpha describes all children born between 2010 and 2025. This will be the first generation to grow up completely in the 21st century and live in a world that is increasingly volatile. In my blog post, I reveal the customer requirements that have already started to emerge from this as well as the opportunities that Generation Alpha can offer insurers.

To deliver outstanding digital experiences, you need to keep several factors in mind. These include content, personalisation, e-commerce and interoperability. This blog series explains what is meant by this and how you can take these factors into account and use them to support you on a technical level. Let’s start with the content.