adesso Blog

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

In an increasingly complex and individualised world of healthcare, the demand for personalised solutions in health insurance is growing. The introduction of customised offers not only has the potential to increase customer satisfaction but also to optimise the entire customer journey. In this blog post, I explore how these individualised approaches are changing the interaction between insurance companies and policyholders and what impact they could have on the future of healthcare.

The digital transformation is fundamentally changing the energy sector. New technologies are not only optimising processes and business models but are also reshaping interaction with customers and enabling the development of sustainable energy sources. By using IT solutions, companies can increase their efficiency, improve customer service and make a contribution to climate protection. This blog post presents specific examples and applications that demonstrate the potential in the areas of digital utilities, customer centricity, platform transformation and new energy.

Recurring marketing tasks in the insurance industry can be automated with the help of IT when marketing automation is leveraged. In addition to increasing efficiency and effectiveness, goals such as increasing customer loyalty and customer trust as well as improving personalised customer communication along the customer journey can be achieved. I will tell you why in this blog post.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.

Who in the insurance industry hasn’t lost time trying to look up customer policies? A customer calls, provides their policy number and wants information about their policy. The person they’ve called searches for the policy in the system, for instance in a partner application, and can’t find it. This forces them to perform a time-consuming, potentially complicated search using the contract partner’s name. Once they find the policy, they then have to copy and paste the policy number into the inventory system. adesso’s Customer 360° solution makes this process a whole lot simpler. In my blog post, I will explain what this software component can do and what advantages it offers. And by the way, this solution is so flexible and adaptable that it can also be used in other industries.