adesso Blog

In the first part of my blog post, I focussed on the general opportunities and challenges of AI as well as specific applications of generative AI. The second part deals with the application of AI in the various phases of the customer journey.

As you may have gathered from the first blog post, "Volunteering and its parallels in everyday IT", by Johannes Bayerl and myself, the social sector is very close to my heart. By chance, the Italian adesso Stefano Mainetti came across our post and shared it on his LinkedIn network. In doing so, he also referred to an interesting adesso project from Italy.

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

On 13 May 2024, Open AI published the new Large Language Model GPT-4o. The ‘o’ stands for ‘omni’ and already points to one of the model's great strengths, namely the intelligent interaction of text, audio and images. In my blog post, I show what these new possibilities mean for Gen AI use cases in the financial sector.

This is the first part of my three-part blog post on the role of artificial intelligence (AI) in the insurance industry. In this first part, I focus on the general opportunities and challenges of AI as well as specific applications of generative AI. The focus is on marketing and sales.

In our blog post, you can find out about the benefits of the new focal partnership between the SAP Commerce Cloud as a shop solution and Contentful as a CMS.

Now is the right time to get to grips with successful change management. No time? Artificial intelligence offers innovative solutions for change management and supports insurers in successfully mastering rapid change. This blog post offers practical application examples and valuable tips for implementation in your own insurance company.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.