adesso Blog

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Digital Experience

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

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AI

In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.

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AI

With more than 15 billion pieces of content generated by 2024, AI is demonstrating its deep integration into the digital world. The number of tasks that AI can take on is constantly increasing, meaning that it is becoming more and more integrated into everyday life. One example in marketing is the generation of image material by providers such as Midjourney, Adobe Firefly and Dall-E. This blog post provides an overview of the current legal situation and the dangers of using AI.

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AI

One of the major global challenges is the climate crisis. It has been with us for some time now and is manifested, among other things, in the increase in climate-related extreme weather events. AI can also provide support in this context. This blog post shows in which scenarios this can be the case, how the use of AI works and what hurdles there are.

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AI

23.05.2024 By Michael Hartmann

AI - but how? 4 steps to an AI application

Picture Michael Hartmann

GenAI is now discussed in almost every customer conversation. This raises the questions: "Is the insurance industry ready for GenAI?" as well as "How do I go about launching a GenAI project?" We want to shed light on both these questions.

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Industries

In the energy industry, GenAI opens up new opportunities to increase efficiency and overcome complex challenges. In order to develop (Gen)AI topics and use cases successfully and in a targeted manner, a structured framework is essential. In this blog post, I describe a multi-level framework that provides guidance for the development of use cases and takes into account GenAI-specific requirements.

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AI

AI is indispensable for companies' customer relationships in the digital world. It automates processes, analyses data intelligently and adapts content in real time. This enables customer needs to be better met, customer behaviour to be analysed in detail and all touchpoints of the customer journey to be optimised. I present further insights and solutions in my blog post.

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AI

The growth in the importance of artificial intelligence (AI) in recent years cannot be attributed to individual factors, but rather to the synergy of various interconnected and mutually reinforcing advances. Five factors are fuelling the rapid development of the AI movement. This blog post shows what these are in detail.

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AI

With advances in the field of artificial intelligence and machine learning, object tracking algorithms such as Multiple Object Tracking (MOT) and Single Object Tracking (SOT) are becoming increasingly intelligent and enable more accurate and faster object tracking. In this blog post, I show how MOT and SOT perform in different situations and present the results of an experiment that sheds light on the ideal application of object tracking.

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