For this year’s edition of the GenAI Report, we surveyed 100 Swiss executives and, for the first time, 750 end users. Earlier studies, analyses, and reports often lacked one key perspective: How does (Gen)AI actually affect the people who interact with it on a daily basis—as customers of a bank or insurance company, as citizens dealing with government agencies, or as shoppers in an online store?
GenAI Impact Report 2025
Where do Swiss companies stand when it comes to using artificial intelligence—and what do their customers think of it?
How far have companies come on their journey toward AI?
We wanted to gain a deeper understanding of what sets companies apart from one another: Why are some already reaping the benefits of AI’s potential today? Why are others still in the very early stages? Our maturity model provides an answer. It distinguishes four stages: from “Starter” to “Experimenter” and “Adopter” to “Scaler.”
Do you have questions?
No website and no brochure can replace a personal conversation about your goals and issues. I look forward to hearing from you.
CEO
Michaela
Gasser
+41 58 520 97 10