adesso Blog
26.10.2021 By Heike Heger
CX study 2021 - Part 4: Social Commerce
After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.
Read more20.10.2021 By Heike Heger
CX study 2021 – Part 3: omnichannel commerce and marketing results
Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. We asked online customers about their customer satisfaction in e-commerce and representatives of companies about what they do in terms of customer experience. We compared the results, and there were several areas where the responses from the two sides diverged. In this blog post we introduce the topic ‘offline meets online’.
Read more14.10.2021 By Heike Heger
CX study 2021 – part 2: Results on personalised marketing
Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. In it we asked 1,000 online shoppers what makes for a good customer experience and polled hundreds of companies to find out what they do to ensure online customers have a pleasant shopping experience. Comparing the results produced some interesting insights and revealed gaps in the responses from the two groups. This article will focus on personalised marketing, marketing automation and account-based marketing.
Read more05.10.2021 By Heike Heger
CX Study 2021 - Part 1: Results on Customer Experience
The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.
Read more28.09.2021 By Viktoria Düngfelder
The dark side of UX - design patterns that manipulate users
Dark patterns are interface designs specifically designed to deceive. They trick users into performing certain actions that they did not intend and that may be contrary to their interests. In this blog post, I demonstrate the power of UX design.
Read more04.06.2021 By Eva-Maria Kynast
UX KPIs and metrics – measuring the key to a satisfied customer
User experience is the key to a satisfied customer. Unfortunately, providing a budget for this ‘key’ always seems to be too big a hurdle for managers who are interested in numbers. I would therefore like to present some UX KPIs (User Experience Key Performance Indicators) here that show, based on numbers, how UX can be measured and what these key figures reveal. This may convince more number fans to invest in UX in the future.
Read more28.01.2021 By Eva-Maria Kynast
UX design for projects without a UX designer
Not every project has a UX designer. The requirements engineer is often asked to perform a kind of dual role – ‘they can do that little bit of UX as well, no problem’. I’d like to use this post to expand your UX horizons a little to help you understand the basics and possibly highlight a few important points to consider when designing software solutions.
Read more