The digitisation of the publishing industry, which is facing complex client requirements, new technology and new competitors, is not a simple task. Nevertheless, publishing companies must respond to these new developments if they are to retain their clients in the long term.
In the face of advancing digital transformation, which is chiefly evident in changes in user behaviour and in declining numbers of publishers, the traditional publishing industry is presented with a huge challenge. In this area, rapid progress must be made regarding the efficient handling of a variety of digital formats, the expansion of the range of digital advertising channels and the reuse of media content.
Business processes in the publishing industry have changed in response to the increased commercialisation of digital content, changes in user behaviour and declining numbers of publishers. The best way of exploiting the potential of a publishing company’s own processes is through structured process management.
adesso combines its process management proficiency with its exceptional expertise in the areas of technology and publishing. We can use this expertise in an advisory capacity, for example, by providing training. Alternatively, we can use it to perform process analyses. We will support and guide your publishing company in the process of optimising your core business – from the project preparation phase through to the implementation and commissioning stages.
Publishing companies do not generally have the necessary resources to implement IT systems. Nevertheless, a professional approach provides the necessary underpinning for robust software development processes. With such an approach, the requirements must be clearly defined in advance. This is the only way of ensuring that the selected software is the best fit for your company’s goals. adesso offers its assistance as a reliable partner by providing services including consultancy, the definition of a project-based requirements engineering process and the implementation of change management.
As a rule, publishing companies do not have the necessary resources to provide internal project consultancy services. adesso’s ‘Pragmatic IT Project Management’ process model (PITPM for short) provides you with the perfect foundation for building your company’s own project methodology. PITPM was developed using a Project Management Institute (PMI®) publication entitled ‘A Guide to the Project Management Body Of Knowledge’ (PMBOK® Guide). It was then especially adapted for software development projects. With PITPM, we consider the requirements and processes that are specific to your publishing company.
The predetermined processes, the subdivision into phases and disciplines, and the availability of well-integrated templates serve to increase productivity and improve your project outcomes. The standardisation of the methodology and the resulting increase in transparency makes it quicker for your employees to get started on the project and take on the relevant roles within it.
Software requirements are extremely varied within the publishing industry. For this reason, our approach to developing software focuses on implementing customised solutions that are perfectly tailored to the needs and requirements of the client.
Our range of software development services includes the integration and customisation of standard products, the integration and migration of existing legacy systems, the implementation of complex portal landscapes and the deployment of web applications that can handle high volumes of traffic and transactions.
Our cross-vendor concept for developing sector-specific, customised software can help your publishing company to successfully venture into the digital era. The leading marketable technologies that adesso uses in its software development include technologies associated with Java, mainframe, enterprise content management and Microsoft.
The perfect way for publishing companies to complement their own print portfolio is by having a professional, feature-rich Internet presence and a lasting, functional information processing system. Our products FirstSpirit and Adobe Experience Manager (CQ5), along with additional systems such as OpenText, OpenCMS and TYPO3, allow us to offer you seamless portal integration. adesso also provides assistance with planned re-launch projects – from the design stage right through to the completed web project.
adesso supports you with the digital transformation of your company and helps you to develop your business models.
Additionally, the *in|MOTION Migration Suite can be used to automatically migrate existing content, functions and processes when implementing a new content management system. We can support you by providing industry-specific expertise in the area of enterprise content management technology and we can develop customised solutions that facilitate the introduction and integration of company portals.
In the era of digitisation, e-commerce is becoming an important focal point within the publishing industry. In the future, the e-commerce segment will continue to develop and will become even more important. It will also generate higher revenues. In publishing, having a robust and profitable e-commerce solution is essential in order to remain competitive and ensure customer satisfaction.
adesso will guide you along the way – from the initial ideas and the digital strategy, through to design and specification. We offer vendor-neutral advice for selecting the most suitable e-commerce system and we optimise your processes.
