Automated communication

Maintaining contact with customers - especially when circumstances are challenging

INDIVIDUAL COMMUNICATION ON A LARGE SCALE

Regardless of current crises, communication, meaning staying in touch with customers, is one of the success factors for companies. But in times like these, it is even more important to keep in touch or establish new contacts. After all, many companies are currently losing communication channels: shops are closed, people stay at home. At the same time, social distancing and insecurity dominate people' s lives. Many welcome a distraction from everyday life. The conditions for communication are good. Now it is important to reach your customers with personalized, relevant and up-to-date content.

Classical mass marketing is becoming less and less successful. A one-on-one dialogue with specific topics - prepared for individual recipients - is needed. Yet individual communication on a large scale is not realistic without suitable IT tools. This is because the basis for personalised communication is not only interesting topics but also the correct use of your customer data.

Marketing automation is the right concept for this. Since...

  • the approach is based on data-driven communication
  • it helps you to develop personalised communication from relevant content
  • it considers the individual customer journey of your customers
  • it ensures close interaction between marketing, sales and customer service

The advantage of marketing automation is obvious: It connects the communication content across all relevant channels. This omnichannel approach guarantees that you convey coordinated messages and content - whether you reach people via the website, social media activities or mailings.

When it comes to marketing automation, we put together a package of technologies, consulting and implementation for you. The aim is for you to benefit from more targeted communication in the short term, while at the same time establishing sustainable long-term processes.

THE PROCEDURE AT A GLANCE:

INTERACTION ROOM

  • Developing the strategic planning Customer Experience & Relationship Management

QUICK-STARTER PACKAGE

  • Creation of a first campaign, for example a Welcome Journey
  • Optimisation analysis for existing marketing technology

MARKETING-AUTOMATION-READINESS

  • Evaluation of the current marketing automation situation in the form of a maturity model

CUSTOMER DATA HUB OFFENSIVE

  • Data quality initiative for the support of marketing activities
  • Customer data hub analysis on the topic of Next Best Action

This approach guarantees that within a few days your company will benefit from the advantages of marketing automation.

Do you have questions?

Your contact person

Hansjörg Süess

T +41 58 520 98 00

Speed is essential. And accuracy. Together with you, we implement measures that help acutely and are sustainable in the long term. Our experts will contact you immediately.

Download free service sheet

You can also download our free service sheet "IT solutions & services for times of crisis".

  • adesso.ch
  • Impulses
  • IT services for the time of crisis

Save this page. Remove this page.

C71.898,22.5,97.219,25.136,96.279,52.11z"/>